Paid & Organic Media Performance
Reach the right audiences with data-backed campaigns across Google, Meta, LinkedIn, and organic channels - planned, launched, optimized, and reported around visibility, engagement, and lead generation.
Founder-led digital strategy · EST. STRATEGY
Zillen helps organizations plan, launch, measure, and improve integrated campaigns, websites, content, SEO, social, paid media, and AI-enabled marketing workflows.
Senior strategy, flexible execution, and practical marketing support built around your goals - without the overhead of a traditional agency model.
From paid campaigns and SEO to websites, content, social, analytics, and AI-enabled workflows - we turn disconnected marketing activity into a focused digital growth plan.
Reach the right audiences with data-backed campaigns across Google, Meta, LinkedIn, and organic channels - planned, launched, optimized, and reported around visibility, engagement, and lead generation.
Improve how your brand shows up in search engines and AI answer platforms: keyword strategy, content structure, on-page and technical optimization, and answer-ready content planning.
Make your website clearer and easier to act on. We improve messaging, page structure, user journeys, conversion paths, and content so your site supports real business goals.
Show up with more consistency and purpose. We plan content, develop campaigns, manage posting workflows, and connect social activity to broader marketing goals.
Use AI thoughtfully across research, content planning, reporting, and campaign development. We help teams find practical use cases and build repeatable, brand-safe workflows.
Senior marketing leadership for organizations that need strategy, prioritization, reporting, vendor coordination, and execution oversight - without hiring a full-time CMO.

Zillen Digital Strategy was built to give organizations access to senior-level digital marketing expertise without the overhead of a traditional agency model.
Founded by Line Storgaard-Conley, a veteran marketing strategist, Zillen brings together strategic leadership, hands-on digital expertise, and a practical understanding of what organizations need to grow.
Clients work directly with senior strategy, with the option to bring in trusted independent specialists, creative partners, technical experts, or agency partners when a project needs additional support.
Zillen was built for organizations that need smart strategy, focused execution, and clear reporting - not bloated processes or one-size-fits-all marketing plans.
We meet clients where they are: a digital audit, campaign strategy, website improvements, AI implementation guidance, or fractional marketing leadership. Every campaign, content update, and website change has a clear purpose.
We provide senior-level marketing direction and, when needed, collaborate with trusted contractors, specialists, media buyers, developers, and agency partners - without making the process more complicated than it needs to be.
We review your goals, audience, current marketing activity, website, analytics, competitors, internal capacity, and available resources.
We identify performance gaps, messaging issues, audience-journey friction, campaign opportunities, SEO/AEO needs, and where AI or automation could improve efficiency.
We build a focused plan that connects marketing priorities to business outcomes, budgets, timelines, success metrics, and the right mix of support.
When needed, we bring in trusted independent contractors, specialists, or agency partners to support design, development, paid media, content, SEO, and analytics.
We manage the work, launch campaigns, improve content, support website updates, guide reporting, and coordinate contributors so execution stays aligned with strategy.
We track performance, review results, refine campaigns, and adjust strategy based on what is actually working.
AI is changing how people search, compare, decide, and engage with brands. Most organizations do not need more tools - they need a practical plan for using AI well, while protecting brand voice, accuracy, and quality.
Whether you need a digital audit, campaign strategy, website improvements, AI marketing guidance, or fractional marketing support - tell us about your goals, challenges, or next project, and we will follow up to discuss the best next step.